AI, also known as Artificial intelligence, is rapidly changing how businesses operate and communicate with customers. One area that is particularly affected by AI is traditional marketing communications. Many business owners have been asking whether AI signifies the death of traditional marketing communications. But unfortunately, the answer is more complex than a simple yes or no.
So, first of all, let’s look at the pros of AI technology.
On the one hand, AI has the potential to enhance traditional marketing efforts significantly.
For example, AI-powered chatbots can provide instant customer service, while machine learning algorithms can analyse customer data to personalise marketing messages. These factors boost the customer experience, which is essential in your marketing strategy.
In addition, AI can also automate repetitive tasks such as email campaigns and social media scheduling, allowing marketers to focus on more strategic tasks and managing projects.
So, what are the cons?
On the other hand, AI also has the potential to disrupt traditional marketing channels and make them obsolete. For example, AI-powered virtual assistants could replace the need for call centres, and AI-generated content could replace the need for human copywriters.
We must remember that our customers are human beings and that although an AI can do certain jobs, sometimes we need human-to-human interaction.
Another point to consider is that using AI in targeted advertising has raised concerns about privacy and the erosion of consumer trust.
When purchasing a product, we might want to talk to someone relatable. It may be the fact that we want to ask a question about a product or service but finding the right words to say is difficult from time to time. As humans, we have all been there, but has an AI?
AI paired with a marketeer, now that’s a powerful duo!
Despite the potential disruption, it is essential to note that AI is not a replacement for human creativity and strategy. While it can automate specific tasks, it cannot replace the creative flare, reliability and emotion humans bring to the table.
To get the AI to deliver the desired result, you to need a human being to understand the questions that need to be asked and implement them correctly. Marketing agencies can understand how to input this information, but they also can truly understand your needs.
The emotion, tone of voice and more profound message behind your brand are so important and a marketing agency can work with you to build a marketing strategy with all those factors in mind.
In conclusion, AI does not necessarily signify the death of traditional marketing communications but signals a shift in how businesses communicate with their customers. AI-generated content can lack the personal touch and authenticity that human-generated content has. Companies must adapt to these changes by embracing AI-powered tools and technologies while maintaining a human touch in their communications.
The key is to find the right balance between AI and human-generated content and to use AI to augment and enhance traditional marketing efforts, not replace them.Contact Saint to find out more