Saint Associates appointed marketing partner for Virtu Resorts. A global, luxury spa resort brand with a focus on sustainability and ethical impacts of tourism.
SEO (or Search Engine Optimization) is one of the most important marketing tools for any website owner or content manager. In simple words, SEO means improving your website content to rank higher in the search engine result pages.
Established by Creative Director Stacey Wood in 2016, the brand has been quietly spearheading its approach to slow fashion, taking its time to build a meaningful business model based on provenance and integrity, as opposed to hype and irresponsible production. King & Tuckfield share a great number of values with Saint Associates, so when it came time to lift their initial, tired website, they appointed Saint to be their digital e-comms partners. Since then King and Tuckfield have seen an increase in sales and a 57% increase in conversion.
According to a survey by Futerra, 88% of consumers want brands to help them be more sustainable, yet they believe most brands make it harder for them to implement sustainability into their lifestyles.
For brands like yours, this spells opportunity.
If your company is already prioritizing sustainability within your organizational structure, this market differentiator is a clear added value for potential customers.
But as customers start to become savvier, looking further into the lifecycle of the products they buy and services they use, they’ll be expecting more information on your entire value chain- not just your products and customer-facing activities.
So, what happens when they start digging deeper?
Are you in fact doing enough?
Before you dismiss permanent home-working as a great in theory but not in practice, ask yourself one question: Is that really the case? Environmental impact aside, the benefits of having a home-based workforce are far-reaching, for both the businesses and the individuals involved.