Established by Creative Director Stacey Wood in 2016, the brand has been quietly spearheading its approach to slow fashion, taking its time to build a meaningful business model based on provenance and integrity, as opposed to hype and irresponsible production. King & Tuckfield share a great number of values with Saint Associates, so when it came time to lift their initial, tired website, they appointed Saint to be their digital e-comms partners. Since then King and Tuckfield have seen an increase in sales and a 57% increase in conversion.
According to a survey by Futerra, 88% of consumers want brands to help them be more sustainable, yet they believe most brands make it harder for them to implement sustainability into their lifestyles.
For brands like yours, this spells opportunity.
If your company is already prioritizing sustainability within your organizational structure, this market differentiator is a clear added value for potential customers.
But as customers start to become savvier, looking further into the lifecycle of the products they buy and services they use, they’ll be expecting more information on your entire value chain- not just your products and customer-facing activities.
So, what happens when they start digging deeper?
Are you in fact doing enough?
Before you dismiss permanent home-working as a great in theory but not in practice, ask yourself one question: Is that really the case? Environmental impact aside, the benefits of having a home-based workforce are far-reaching, for both the businesses and the individuals involved.
In 2035 there will be a ban on selling new petrol, diesel or hybrid cars in the UK. So with ever-changing markets and audience’s needs, car companies of all sizes are going to be forced to look harder at their brand and to evaluate their market position. There are many reasons why a company or organisation would want to look at change,
“Building a brand” may sound like a piece of cake but those who know better will tell you that getting it right is the difference between a packet mix and a show stopper.
Cupcake or 3-tier masterpiece, the process is still the same.
Over the last 30 years, society has made huge strides towards making business communications much friendlier to the planet. It’s hard to imagine a world without the internet, isn’t it?
However, most companies still haven’t fully integrated tools and services that…