Author Archives: saint

Improving Corporate Sustainability through Your Secondary Footprint

According to a survey by Futerra, 88% of consumers want brands to help them be more sustainable, yet they believe most brands make it harder for them to implement sustainability into their lifestyles.
For brands like yours, this spells opportunity.
If your company is already prioritizing sustainability within your organizational structure, this market differentiator is a clear added value for potential customers.
But as customers start to become savvier, looking further into the lifecycle of the products they buy and services they use, they’ll be expecting more information on your entire value chain- not just your products and customer-facing activities.
So, what happens when they start digging deeper?
Are you in fact doing enough?

REBRAND: DON’T FADE AWAY

In 2035 there will be a ban on selling new petrol, diesel or hybrid cars in the UK. So with ever-changing markets and audience’s needs, car companies of all sizes are going to be forced to look harder at their brand and to evaluate their market position. There are many reasons why a company or organisation would want to look at change,