According to a survey by Futerra, 88% of consumers want brands to help them be more sustainable, yet they believe most brands make it harder for them to implement sustainability into their lifestyles.
For brands like yours, this spells opportunity.
If your company is already prioritizing sustainability within your organizational structure, this market differentiator is a clear added value for potential customers.
But as customers start to become savvier, looking further into the lifecycle of the products they buy and services they use, they’ll be expecting more information on your entire value chain- not just your products and customer-facing activities.
So, what happens when they start digging deeper?
Are you in fact doing enough?

Before you dismiss permanent home-working as a great in theory but not in practice, ask yourself one question: Is that really the case? Environmental impact aside, the benefits of having a home-based workforce are far-reaching, for both the businesses and the individuals involved.