According to a survey by Futerra, 88% of consumers want brands to help them be more sustainable, yet they believe most brands make it harder for them to implement sustainability into their lifestyles.
For brands like yours, this spells opportunity.
If your company is already prioritizing sustainability within your organizational structure, this market differentiator is a clear added value for potential customers.
But as customers start to become savvier, looking further into the lifecycle of the products they buy and services they use, they’ll be expecting more information on your entire value chain- not just your products and customer-facing activities.
So, what happens when they start digging deeper?
Are you in fact doing enough?
Category Archives: Uncategorized
Before you dismiss permanent home-working as a great in theory but not in practice, ask yourself one question: Is that really the case? Environmental impact aside, the benefits of having a home-based workforce are far-reaching, for both the businesses and the individuals involved.
“Building a brand” may sound like a piece of cake but those who know better will tell you that getting it right is the difference between a packet mix and a show stopper.
Cupcake or 3-tier masterpiece, the process is still the same.
Over the last 30 years, society has made huge strides towards making business communications much friendlier to the planet. It’s hard to imagine a world without the internet, isn’t it?
However, most companies still haven’t fully integrated tools and services that…
Over the last 30 years, society has made huge strides towards making business communications much friendlier to the planet. It’s hard to imagine a world without the internet, isn’t it?
However, most companies still haven’t fully integrated tools and services that…