Sasha Aparicio
Copywriter - Guatamala

Collaboration is King: 4 Ways to Help Your Business and the Planet

Over the last 30 years, society has made huge strides towards making business communications much friendlier to the planet. It’s hard to imagine a world without the internet, isn’t it?

However, most companies still haven’t fully integrated tools and services that exist that can help lower their carbon footprint and save their business money and time. In fact, in some ways, some companies haven’t changed their communication systems or business partnerships much in those 30 years.

Ultimately, thanks to tools that exist today, you can find even experts that will help reach your business goals while also sticking to ethical business practices and helping to protect the environment.

At Saint Associates, we are experts in helping businesses integrate eco-conscious, ethical marketing into their key strategy. Here, we share some of the collaboration tools we have found essential and practical, in the process of helping your business lower its environmental impact whilst maximizing on global business relationships.

As an example, let’s take a look at these two scenarios:

Scenario 1:

It’s 1990 – Company-X is excited that their entrepreneurial endeavor is finally taking off.

Based in Loc Angeles, they have come up with an innovative computer-based platform to track inventory across retail locations that would provide a more streamlined inventory process.

After attending dozens of conferences to talk to potential clients, printing out hundreds of letters to send out to retail and distribution centers across the country, and, when they could afford it, flying all over the US to set up in-person pitches, Company-X has finally gotten a bite from a mid-sized company based in London. It is excited about the prospect, but they know what that means. They’ll be spending lots of money on traveling back and forth to London and making long-distance phone calls. This will put a dampener on her bottom line and extend the time it takes to close deals and make decisions.

Back in 1990, there wasn’t much focus on the ecological impact of flying, but, Company-X’s carbon footprint will undoubtedly skyrocket as they gain more international clients.

Now, fast-forward 30 years later.

It’s 2020, and Company-X has been in the business for almost 30 years. The company now offers a range of technology platforms to streamline business’ product and service offerings. They are now aware of the carbon footprint the company has made in the past, and are committed to go Carbon Neutral and get the PAS 2050 certification.

After an initial assessment, Company-X learned that air travel and employee commuting make up over 50% of her company’s carbon emissions. With so many tech-based collaboration and communications offerings, they are committed to reducing the company’s carbon emissions.

Company-X is wondering, what are some key actions they can take to do so? Are there companies they can collaborate with that can help her achieve those goals? In terms of marketing, which make up most of their operation costs, can they make greener choices?

Scenario 2:

Brand-Z was started in 2016 as a small start-up producing eco-friendly fashion products. They have worked hard for years to streamline and refine their product and processes.

 They are very proud to be able to share this with their customers on social media and in-bound marketing tools. However, in the back of Brand-Z’s mind, they know that although they are focused on reducing their carbon footprint, the companies they use to facilitate their company do not.

The marketing company they use is based in another country and regularly fly out to maintain their business relationship. Whilst this may seem like the norm, it has a passive negative effect on their carbon footprint, and also their budget. After all, those flights come out of their marketing spend too.

Surely a company that positions itself as ‘eco-friendly’ should not only look at their immediate but also their secondary footprint?


Through effective collaboration that takes advantage of today’s technology and tools, better ideas are brought to the table, your business reduces costs, and your carbon footprint is significantly reduced.

At Saint Associates, we are committed to helping our clients have a more ethical business model through effective marketing practices. Not only can we take advantage of the tools mentioned above to work together, but we can also help you navigate them to take advantage of the positive impact they can have on your business in terms of its bottom line and the environment. 

By taking advantage of collaboration tools, your business becomes more effective, and reduce your impact on the planet while you are at it.

Do you want to make your marketing more affective and greener? By choosing to work with Saint Associates, your marketing will be better for the environment and for your business. All of the tips mentioned above are essential to our business model. Remote work, taking advantage of collaboration tools and online meeting tools, and networking almost exclusively online is how we work. 

If you want to learn more about the marketing services we offer in terms of brand design, strategic advertising, digital and social media marketing, media planning and more, visit our website at and get in touch.