THE BRIEF
TO CREATE A NEW DIGITAL PLATFORM FOR THE LARGEST SPA BUSINESS NEWS PUBLICATION IN EUROPE
“Undoubtedly, Saint Associates enhanced and amplified our ambition to produce an award-worthy website. They went above and beyond their remit, offering much time and talent to deliver the very best site possible for news and expert content.”
Sarah Camilleri
What we did
European Spa is the leading business publication for international spa and wellness professionals and investors, providing knowledge and insights at the very highest level to the global industry. The publication’s success and reputation has been built on the foundations of research, trust, integrity and expertise. It is published six times a year and distributed by strictly controlled circulation to 5,000 of the highest profile decision-makers in the best and most exclusive spas and wellness facilities, across the UK, Europe and beyond.
Saint set out to build a bespoke Spa business Magazine website that would offer European Spa a digital platform to continue to support their industry online. ESM deliver word-class content to a targeted, quality audience on a daily basis. Because of this, the website needed to be optimised for a huge amount of data but also simple enough for the team to upload content themselves.
Instead of locking the client into a small number of set templates, we created a fully customisable system which allowed the authors of each article to build uniques articles. By providing the team with a toolbox of components, each article could be created in minutes by simply dragging the desired component into the structure. These are then populated with text and images, links and quotes.
This allows ESM to not only ‘curate’ the site themselves, but also means that at anytime, day or night, they are able to create breaking new stories, as they happen.
Client’s response
“Our mission at European Spa magazine has always been to deliver the very best news, innovation and spa business intelligence to spa and wellness professionals in the UK, Europe and globally.
After much research, I selected Saint Associates to realise our new website as they offered a creative edge, as well as a collaborative and strategic ability that many agencies had previously failed to offer.
Re-imagined in direct response to the ongoing pandemic, europeanspamagazine.com takes a comprehensive, digital-first approach to the latest developments, wellness trends, beauty expertise, spa projects, product and equipment launches and business advice.
Its responsive, multi-device-friendly design captures the beauty and elegance of global spa design and meets the growing demand for news ‘on the go’.
Working with Neilroy and his dedicated team has been an absolute pleasure and they proved to be exactly the right partner to ensure our successful magazine found a progressive digital platform for the future.
In the coming months, we are looking forward to growing our media business online with the continued support of Saint Associates.”
Sarah Camilleri,
director, European Spa magazine, Spa Publishing Ltd
250+ pages
Means greater SEO optimization
2 seconds
Ultra-fast desktop load time
15,000+
Organic page views a month
Features
Easily updated daily by multiple users –
yet powerful enough to deliver the demands of high traffic
Bespoke CMS
In order for the ESM team to create news articles in minutes, we built a component based CMS with drag and drop functions.
Responsive
Designed and built to allows full visibility and accessibility across all devices and sizes.
Audience focus
By using functions like ‘Most read’ and ‘Related articles’ the reader can find other articles intuitively.
Easy share
On-click social media sharing allows the audience to keep the conversation going.
The decision by Sarah to invest in a website as powerful and as user friendly as this during a time of global medical and economic crisis was incredibly brave. When many businesses were making cutbacks, ESM invested. Once the site went live, it changed how the Spa industry monitored the global situation as ESM were able to deliver updates faster.
Neilroy Gunn – Head of Creative & Brand
