Jade Johnson
Copywriter/ Account manager. Bromsgrove, United Kingdom

Digital marketing has become an essential tool for business in 2021/2022. As more companies begin to recognise the power of digital, coming up with marketing strategies that are both engaging and unique is not the easiest of tasks. Marketing is all around us in the form of websites, content creation, blog pages, articles, and so much more. With more companies utilising online resources to increase sales, it is becoming more challenging to stand out from the crowd.

90% is “the percentage of consumers who used the internet to find a local business in the last year (BrightLocal).”

With more customers heading to the internet to find what they need; your online business presence is a must to boost sales and stand out against competitors. For digital marketing to be successful, time is required, and when running a company, it is hard to find the spare time to give your marketing the dedication it deserves. With a digital marketing agency by your side, they do all the hard work so you can sit back, relax, and enjoy the results.

5 Golden rules

Asking the right questions

Make sure you are asking the right questions.

If you wish to team up with a marketing agency, it is essential to communicate with them and find out how they can help you. Don’t be afraid to ask questions; a good marketing specialist will be happy to help you understand the process.

Questions to ask:

  • What can the agency provide for your business?
  • How will their service help you achieve your goals?
  • How will their service allow you to stand out against your competitors?
What services do the agency provide?

Marketing Agency Services.

It is essential to know what marketing services an marketing agency offers and understand how they benefit your business.

A digital marketing company can help you achieve your goals, so you must understand what you wish to accomplish to know what marketing would benefit your business.

When providing a service, you must show why your service is better than your competitors. Using the best digital marketing agency will allow you to create a digital marketing strategy that is golden.

Marketing agencies will create a proposal document for you that will allow you to see what you will be receiving from them. A marketing proposal will outline your objectives and how the agency will plan to meet your goals using marketing strategies and techniques.

Talk about marketing strategies

Digital Marketing strategies are a must!

An excellent digital marketing agency will guide you with a marketing strategy to help achieve successful results with your goals in mind. If you intend to sell on your website, you should tailor your marketing strategy to this objective. Over half of all purchases made online are completed using a mobile device. Your selected marketing agency should opt to optimise your website across all devices. With this information in mind, remember customer experience should be pleasant and accessible to make the user wish to purchase what you are trying to sell.

Does the agency meet your needs?

Does the marketing agency meet your needs?

With your marketing outcomes in mind, an agency will be able to meet your marketing requirements. Marketing agencies should not offer each client the same strategy as what benefits one business might not help another. An agency should understand your brand identity and the intentions of your company to have the best understanding of how to achieve your vision. For example, if you intend to make your business more sustainable, this will be something your chosen marketing agency will be able to guide you through with ease.  An excellent digital marketing agency will guide you along a path that will showcase your brand to its full potential.

Keeping on track!

Keep on track with your plans with regular meetings.

When working with a digital marketing agency, you will start to see your brand transform as they bring your vision to life, and you will begin to see improvements as your success rate rises.

It is crucial to bear in mind results do not happen overnight. However, improvements should be seen within time, and the best marketing agency will be delighted to show you how they plan to achieve positive results with progress reports should you require them.

It's decision time!

With an agency, you can ensure quality and consistency in content for your business across all digital platforms. Online marketing is such a powerful tool, and potential customers will see your online presence’s more prominent the more your business is.

Saint Associates is a global, full-service marketing agency with a difference: we offer our clients a more ethical and environmental way of working. We want to help our clients to unlock their full potential. By working with our team of experts and actioning their advice, then together we can reach exceptional results; as they say, “the sword is only as strong as the arm that swings it.”

If you require digital marketing or wish to find out more about making your business more sustainable, contact Saint Associates, and we will be happy to guide you on your marketing journey.

Contact us today