With community being at the heart of this project, simple UX design was essential to get right to create a feeling of guidance and support for the user’s experience. Push notifications on android and desktop, coupled with emails, are sent out daily as a friendly reminder to users during the reset plan to keep them on track. Pages also feature daily tasks for the users to complete allowing them to express themselves in an open and honest online environment. With the styling of the website, we wanted to stay accurate and consistent with the brand with bursts of colour and showcasing Louis’s personality throughout the pages.

This was a complex development, and every page was created with love and care. Louis has also been working with us to keep users updated on the launch progress and updates on the brand movement with monthly newsletters. The newsletters are featured as a web page to give users more when visiting the website, and users can also subscribe to receive the newsletter in their emails. The website also features videos, quizzes, questionnaire interactions and more, making the final product jam-packed with user interaction.

To add to the user experience, we adapted the site so that it works like an app on mobile. With home screen icons and push notifications on android devices, users get an ‘App experience without the huge app price tags.