Jade Johnson
Copywriter/ Account manager. Bromsgrove, United Kingdom
During the covid pandemic and being placed into lockdown, people began to see a difference in the environment, as the world was able to breathe again.
Stepping back out into the open, we saw fields of green, blue waters and even clearer skies.
We saw the beauty of the world unfold because we were restricted from it, which was an eye opener for many.
With the realisation of what happened when we reduced our impact on the Earth, more people began to question what they could do in their lives to make a difference.
For many, sustainable living was the answer.
What is sustainable living?
Sustainable living is when a society or individual attempt to reduce its uses of the Earth’s natural resources, which can improve their quality of life as well as protecting our ecosystem.
Sustainability in business.
With the reality of our effect on the Earth and the damage we can cause, people have not only looked to changes they can make in their everyday life but also, in the products they purchase.
People are adapting their lifestyles for the better and they are now looking to business to do the same.
With this said sustainability in business is becoming a factor that customers now consider before they add to cart!
A 2019 survey led by Hotwire discovered that “47% of internet users worldwide had ditched products and services from a brand that violated their personal values”
People still want to purchase goods, but the product itself is no longer good enough.
If there are two of the same product that are the same price, who would your customer choose, you or your competitor?
The customer now seeks for more and sustainability could be the factor that makes a customer choose you.
Here are 7 tips of what you can do to help your business become more sustainable.
1. Knowing the what
2. Knowing the why
3. Be more authentic
4. Prioritise the wellness of your employees
5. Reduce your carbon footprint
6. Choose digital marketing over printing
7. Build an online community
The what!
Knowing your mission is crucial for any business.
Your mission should be at the centre of everything you do, this is the core of what your brand is!
Once you know what it is your business stands for, you can start to understand what you can do to make a difference while staying true to your brand identity.
The why!
When it comes to the question of why you need to know your values and stick to them.
If you truly believe in your business and what it stands for, so will your customers.
A brand that truly knows its identity is a brand that appears strong and in strength you will build trust and loyalty.
Be more authentic.
There are many companies that are now turning to a sustainable way of business.
With this is mind it is important to think about what can make you stand out from the crowd through your marketing.
Getting help from a digital agency may benefit you to execute new sustainable marketing strategies and get the most from your digital marketing.
Help the world become a better place with something unique and captivating.
Employee wellness is important.
The wellbeing of your employees can improve the mental and physical health of your business.
If employees feel happy at work and want to do the tasks that are set, they will be more productive which will result in a higher standard of work produced.
Reduce your carbon footprint.
Working from home can reduce your carbon footprint as it means you do not need to drive to and from work.
With less people traveling to office spaces 5 days a week we can reduce our need for fossil fuels considerably.
Understandably, some companies are not able to work from home, however they have now turned to using electric company cars for travel to make a difference.
Choose digital marketing over printing.
The world of digital is here to stay and in today’s society most of our customers use online platforms.
It was reported that “4.66 billion people around the world use the internet” in January 2021” which has gone up by 316 million since January last year and “there are now 4.20 billion social media users around the world”.
With most of your customers now resorting to online platforms to find you, it means that the use of printing large amounts is no longer a necessary form of marketing.
“Paper accounts for 25% of landfill waste and 33% of municipal waste, meaning lots of the paper we’re creating ends up going to waste” the less we are printing the less paper we are using, which means the less trees are being cut down.
Build a community online.
Having a sustainable digital marketing strategy in place means that your business is able to grow a community online with ethics and morals.
Your customers will form a loyalty with you building a strong community.
With a strong community on your side your brand will become a force to be reckoned with.
Make a change and become more sustainable in business.
Marketing strategies can be put in place to ensure that your business is making positive changes for a sustainable future.
At Saint Associates we believe that by limiting our physical infrastructure and putting greater focuses on our digital relationships with our clients, we can reduce our need for fossil fuels all while collaborating on projects in every corner of the world.
“Working with ethical service providers is a sure way to improve your own footprint, boost sustainability in the marketplace, and secure trust with your own customers”.
If you are in need of digital marketing or wish to find out more on how you can make your business more sustainable contact Saint Associates:
hello@saintassociates.com
US: +01 (206) 531 7062
UK: +44 (0)116 348 6270
