SEO can make or break the success of a business. It is an essential marketing method for those dependent on online traffic, not only because it can increase your online visibility but also because it can increase sales.
If your website is not ranking on the first two pages, you might as well be invisible.
Potential customers using search tools have a need, and your website could offer them the solution they are looking for. SEO gives you more opportunities to convert leads into sales, providing you with the tools you need to increase your online revenue.
What is SEO?
SEO (or Search Engine Optimization) is one of the most important marketing tools for any website owner or content manager. In simple words, SEO means improving your website content to rank higher in the search engine result pages.
Search engine optimization is a powerful tool that drives traffic to your website and boosts conversions. This is because it helps search engines recognise your website as an authoritative resource in your industry.
Optimizing your website’s content with key terms can elevate your ranking and generate targeted traffic from users who are actively looking for the services that you offer. By targeting the relevant clientele for your brand, you are more likely to increase sales.
SEO will make your marketing strategy stronger than ever!
SEO is a long-term organic strategy that is implemented for highly successful results. Who wouldn’t want a marketing strategy that brings higher traffic volume to your website whilst ensuring it is the correct traffic? But remember, ranking organically takes time. It can take weeks or even months to see results, but the payoff is worth it, so it’s important to start as soon as possible.
Four reasons why you should use SEO in your marketing strategy
1. It improves authority helping you to be discovered by Google
2. It will help you to rank higher in Google search results
3. It improves the user experience
4. It can lead to an increase in sales
Authority directly impacts ranking strength.
You might be wondering how search engines discover your website. Well, there are three stages to ranking, and they are discovery, relevance, and authority.
By crawling your website, search engines take note of the content that’s on the pages, and then they decide if the content is relevant to the user by indexing it based on signals like keywords. Then they rank your content in the search results based on how authoritative your website is, and the closer you are to the top of that search, the more likely a user will click on your website over your competitor.
Good SEO and backlinks can create a strong authority for your website, increasing the potential of ranking higher on Google. Having a healthy SEO strategy will balance building relevancy with building authority making your business a force to be reckoned with.
Rank higher on Google
So, now you are doing your part to build authority; it is time to get familiar with Google.
Most users will use a search engine to discover what they are looking for, and Google is the go-to platform. To rank high on Google, you need to grab its attention!
So, how can you get your brand noticed by Google? With Expertise, Authoritativeness and trustworthiness (E-A-T), that’s how.
You might have a great website, but if it has no (or low) E-A-T, you can almost guarantee that it won’t contain many high-valued keywords. This result could lead to a low ranking on Google.
To improve this, you need to focus on building your Expertise, Authoritativeness, and trustworthiness to get noticed by Google.
Different SEO strategies can be made for websites, as ranking signals affect different websites differently. It depends on the website’s area of expertise, content strategy and the type of users it will attract.
It might sound complicated, but it doesn’t have to be. If you team up with a great marketing agency, they can do the work for you while you admire the results.
The User Experience
The user experience is so important for driving sales. If a user can’t find what they are looking for on your website with ease, they are likely to look elsewhere. Making the user experience better will help you improve your website’s ranking and generate leads.
With good SEO, you can guide customers to the relevant pages they are searching for, making navigation easy and encouraging them to make a purchase. Having this essential optimization across the website pages and customers travelling through your website, you will be sure to keep on building that authority.
With SEO in your marketing strategy, your website will easily become more recognised, and with the relevant audience visiting your website, you will get results. Not only will SEO boost your Google ranking, making your brand more established online, but it will also allow searchers to directly find what they are looking for.
It is time to generate more sales and add SEO to your business marketing plan.
Our Hubspot certified specialists will help you to implement SEO for your business in the best possible way to achieve effective results. We know what works and what doesn’t, which helps us provide you with a successful strategy that won’t waste your time or money!
If you wish to discover more about SEO for your business, contact Saint Associates today.