Established by Creative Director Stacey Wood in 2016, the brand has been quietly spearheading its approach to slow fashion, taking its time to build a meaningful business model based on provenance and integrity, as opposed to hype and irresponsible production. King & Tuckfield share a great number of values with Saint Associates, so when it came time to lift their initial, tired website, they appointed Saint to be their digital e-comms partners. Since then King and Tuckfield have seen an increase in sales and a 57% increase in conversion.